İmera Group: taking a 2,964-product wholesaler online
İmera Group is a wholesaler selling electrical installation materials and switchboard equipment to businesses in Austria. We turned a catalog of thousands of items into an online store where business customers can browse and order on their own.
IndustryElectrical wholesale
MarketAustria
ModelB2B e-commerce
TechnologyNext.js · Vercel
The problem
The company had a catalog of thousands of items but no online channel where business customers could browse and order directly. It needed a store that speaks to German-speaking corporate buyers and follows the rules of B2B purchasing.
The solution
We brought 2,964 products together in one searchable catalog organised by category.
We showed prices to business customers as net amounts excluding VAT.
We made invoice purchasing for businesses, the 14-day return policy and 1–2 business-day delivery visible on every page.
We set up automatic free shipping for orders over €1,500 net at checkout.
We put CE-compliant brand products and the direct-from-manufacturer import advantage at the heart of the store.
We built it on Next.js and Vercel so it loads fast on mobile too.
